Playbook · working notes

What I know so far.

Essays on how the work actually gets priced, scoped, and sold · Published as they hold up

  1. How I price an engagement

    Flat fees, no hourly billing, real numbers, no surprises. The mechanics, in writing, before the call.

    7 min read ·

  2. What owners say they want from marketing — and what moves the P&L

    The gap between the ask and the arithmetic, and how to close it without a bigger budget.

    In draft

One essay at a time, kept honest. The /now page says what's being drafted.

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